Advertising In Strange Ways.

Hey Everyone,

Perhaps many of you have noticed that ads are everywhere. The bus, the mall, on T.V.... Everywhere! I was exploring youtube one day and came across some great ads and some not so great ads for different products such as phones, laptops and video game systems.



This is an odd ad that is strangely appealing. I'm not totally sure why they launched a chair into space when their product features a laptop but perhaps that is the beauty of it. Its a mystery that pulls the viewer into wanting to know more. Maybe the chair symbolizes comfort and by launching it into space the makers of Toshiba are saying that you can use their products in comfort wherever you are in the world. Maybe they want you to interpret their products to whatever you need. I thought the ad was interesting but did not make me want to buy one of their laptops.Artistically, the red colour of the chair really draws your attention and makes you wonder further. The colour red could mean many different things just like this video could. I liked the camera angles because they gave the video a edgy look that you don't typically see in most ads. Here is a video of the launch.



This ad is for xbox 360. I am not a fan of the system but whoever thought up and carried out this commercial was a genius. I think it is one of my most favourite ads ever. Every shot taken on the screen has purpose. At the begining, the quick facial shots build suspense. You don't know what is going to happen or why they are holding up finger guns. Then BAM, literally, a full blown gunfight takes place in a mall. I find this sooooo funny. The music and human sound effects bring the piece all together. The motions are choreographed in such a realistic yet imaginary way that it just fits. The concept for me was that all the people in the mall begin playing an xbox game in the mall by using pretend guns. This is sort of like a video game. It is pretend. Then one "gunman" shoots a man on the phone. This is my absolute, favourite part. The man finishes his phone conversation then once he hangs up, fake dies. This is showing that when you play video games, real life comes first! GENIUS! I love the comedy of the video and hope you do too.

Katelynn